Although it has been a tough year for the ski and snowboard industry due to weather issues, the Snowsports Industry of America (SIA) put on an amazing trade show nonetheless. Brands showed up in droves to flaunt their new styles, products, and tech.
The trends for skis next year are all about balancing everything a skier would want. The new Salomon QST and Rossignol 7 series are perfect examples of this, using extremely technical materials to shave weight without sacrificing any performance. With this combination you get a ski balances power, stability, and predictability on one side of the teeter totter with playfulness, forgiveness, and energy on the other.
In terms of ski boots for 2017, they continue to focus on customization. With Atomic and Salomon continuing to lead the charge with Memory Fit and Custom Shell respectively, newcomers Head and Dalbello have joined the custom moldable shell game. The big surprise came from Nordica with Infared Technology, a new shell shaping concept that allows for precision boot work while the customer is physically wearing to boots for the perfect fit.
All the buzz in the helmet world is about Oakley launching their new helmets, the MOD 5 and MOD 3. They are available with and without MIPS and they fit seamlessly with Oakley goggles. On the goggles side of things Smith is incorporating Chromapop (advanced polarization) into their goggle lineup, and Abom goggles is introducing a heated lens that will keep goggles from fogging up in any condition.
On the snowboard side of things surf inspired shapes are taking over, and it’s very exciting. It started to hit last year but everyone’s getting into it now. It opens up a new style of riding and gives a reason for the mature rider to get on something new. Cambered park boards are also making a huge comeback. In bindings, minimalistic straps are the trend.
In the fashion world, clothing is turning street. The new term ‘athleisure’ is taking over, meaning everything from outerwear to base layer is taking on some street style. This is awesome news, and we are excited to see more ski jackets that can be used for every day,. base layers that are leggings, flannels that are waterproof and insulated for cold winter days, and so much more.