Michael Akira West 686 Founder and CEO

Always Warm, Always Dry, Always Different – 686 Outerwear

A Technical Wear Original Takes on Ski Style If you believe that a brand can sell more than just products, but a lifestyle and an attitude, then 686 is the brand for you. 686 Technical Apparel is one of the last remaining independently-operated outerwear brands, getting its bones in the Southern California skate and snow […] Read more…

What Size Snowboard is Right For Me?

Your annual work trip is coming up quick. Every year around February, your team flies out to Colorado for the weekend to traverse the epic mountain brinks of our country. You have the whole skiing thing down, as you’ve been hitting the slopes since a child with mom and dad. But this year you want […] Read more…

Burton Step On Binding Review

When I first heard about the Burton Step On Binding – like most – I was apprehensive. My mind immediately went back to my early days of using rental equipment, the stiff boots my 90-pound body couldn’t flex, and the inevitable ice buildup on the bindings that always had me questioning whether or not my […] Read more…

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