A brand that stays true to snowboarding’s roots
Mikey Leblanc does things a little differently. The legendary former pro snowboarder has never been one to just go with the flow, so in 2002 when he started the outerwear brand Holden, you had good reason to believe it would take a new approach to ski and snowboard apparel.
At a time when snowboard outerwear was often gimmicky and unnecessarily gaudy, Leblanc set out to create designs that were street-inspired and technical. The authentic urban style that Holden embodies today stems from his vision.
Founded on Function and Form
Founded in Venice Beach, CA in 2002, Holden was masterminded by the tag team of Leblanc and designer Scott Zergebel. That duo got to work creating original designs that were performance-oriented and made with a stylistic sensibility unlike any other. Their focus was to redefine the natural order of outerwear by creating an elevated, urban aesthetic with iconic and versatile pieces of outerwear that would be unrivaled in their quality. Did they succeed? Well let’s just say there’s a reason they’re still thriving more than 15 years later.
What makes pieces of Holden outerwear so special? They combine technical street fashion with eco-friendly materials for outerwear that is practical, fashionable and sustainable. There’s no gimmicks with Holden outerwear; the gaudy gear of the Leblanc’s heyday is nowhere to be found in the designs of Holden’s streamlined and modern jackets, pants and other gear.
Being environmentally conscious is a staple of Holden’s brand mission too. Using only eco-friendly fabrics in its technical jackets, Holden ensures that their products are helping to conserve the world that we all love to play in and explore so much. Their commitment to environmentally-friendly fabrics is award-winning; Holden won a Worth Global Style Network award in 2006 for its development of a fabric made of hemp and recycled plastic bottles that is both waterproof and breathable. Combining performance for the wearer and protection for the environment, Holden melds sustainability with style and an efficient design.
What’s Hot for 2019?
Let’s take a look at some of the hot items in Holden’s 2018/2019 season line. First, we’ll start off with some jackets:
Holden’s top-of-the-line performance jacket will carry you through season’s worth of backcountry adventures with technical skill and comfort. This jacket has a 3-layer Japanese fabric construction that has the ability to be worn everywhere from deep in the backcountry to running errands around town. It’s lightweight and streamlined with high grades in waterproofing and breathability, perfect for when the winter weather gets rough and rocky.
The Holden Nelson Jacket is full of ultra-warm down insulation, making this the coziest of jackets in Holden’s line. When you need warmth that won’t quit in the coldest of conditions, the Nelson Jacket is the one to grab from the closet. A 20k/20k waterproof and breathability rating makes the Nelson a full-fledged bombshell in the backcountry, with protection for everything that winter can throw at you. The down insulation is sustainably-sourced, and if you care to learn more about the origins of your jacket’s insulation you can use the site trackmydown.com to learn about where it came from and what it’s made of.
The Highland Men’s Bib Pants stay true to all the other outerwear on this list, boasting 20k ratings for both breathability and waterproofing and fully-taped seams for when you are waist deep in pow. One of the top reasons to wear this bib is for its nylon/spandex stretch ripstop fabric, which has a 360-degree stretch for easier movement and a less-restricting fit. The Highland Bib is made for just that, protection in the snow-covered highlands.
Holden is a brand based on a vision and they stay true to that vision every day. If you want outerwear that is technical, low-key fashionable and rider-driven, then Holden is the brand for you.
Head over to Skis.com to see all Holden outerwear for the 2018/2019 season.